Postcard

Carestream Dental

With Carestream Dental's intraoral scanners and imaging machines, dental practitioners can gain power and efficiency like never before. We developed a superhero-themed campaign designed to inspire these practitioners to help save the world in their own way—no spandex outfits required. 

It began with an extremely uncomfortable photo shoot featuring yours truly in the faux-Superman role. Afterward, I quickly retreated to my natural habitat: A cozy desk with soft lighting and plenty of snacks nearby. Utilizing our superhero theme, I wrote copy for a variety of initiatives, including direct mail pieces, landing pages and technology conference collateral.