“Paint the Town Orange” – Super Bowl LIV (2020)
Boost Mobile
Standing out in the hyper-competitive mobile industry requires a strong brand, a nimble approach and a propensity for trying new approaches. As a Brand Manager, I’ve drawn on my copywriting and journalism background to help tell the Boost story in a compelling and consistent voice, working both internally and with outside partners to develop memorable events and marketing assets. And while writing is still my first love, I’ve also become a bit of a creative director, project manager, social media strategist, creative director, and event producer. In other words, there’s never a dull day in the life of Steve Bennaka.
A few projects I’ve highlighted here:
Working with Team Pitbull (yes, that Pitbull) to “paint the town orange” in the weeks leading up to Super Bowl LIV
Writing and script supervising a soccer-themed TV spot to air during the Copa America tournament
Concepting and overseeing a brand partnership with XvsX Sports, culminating in the #BoostBaller social media contest
Creative directing/managing influencer partnerships as part of presenting sponsorship for El Pulso, a Pandora virtual concert featuring Sech
